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TapForMore Rewards Programme
About Dairy Farm International Retail Group

DFI Retail Group is the leading retail group in Singapore with more than 8,600 employees and over 720 stores islandwide.  It has strong roots in the community with a 112-year history in Singapore through home-grown Cold Storage supermarket.


The group’s retail banners are all popular household names – Cold Storage, Market Place, Jasons, Giant, Guardian Health and Beauty and 7-Eleven.


Over the years, the DFI Retail Group has evolved with the Singapore community and has played a key role in shaping lifestyles and satisfying consumer demands. Most of its banners are home-grown businesses which grew out of a need to meet changing market needs.


DFI Retail Group is part of public-listed Dairy Farm International, a leading pan-Asian retailer that operates renowned retail businesses including supermarkets, hypermarkets, health and beauty stores, convenience stores, home furnishings shops and restaurants across Asia.



About TapForMore Rewards Programme

The TapForMore is a loyalty programme designed to reward PAssion Card Members who shop at DFI Retail Group participating stores (except airport stores).


  • Rewards and points can be earned by shopping at Cold Storage, Market Place, Jasons, Giant and Guardian Health & Beauty stores.
  • TapForMore is easy to use. Simply tap your PAssion Card for more rewards.
  • PAssion Card Members will earn TapForMore points on every purchase
    • No minimum spending is required
    • $1 spent = 1 point
  • Points earned can be instantly redeemed to offset purchases at any of the participating stores (except airport stores) as long as there are sufficient points based on 1,500 points for $10 or partial redemption based on 150 points for $1.
  • PAssion ez-link Card Members will also enjoy other benefits and privileges such as exclusive offers and invitations to special events/activities.


There’s more for our PAssion Silver Card Members

In appreciation of the contributions made by our seniors, the respective retail banners under DFI Retail Group will be introducing additional benefits for this group of cardholders as follows:


  • Cardholders will enjoy 3% off at all Giant outlets on Tuesdays; and
  • Cardholders will enjoy 3% off at all Cold Storage outlets on Wednesdays.


For more information on the TapForMore loyalty programme, log on to


Terms and conditions apply.


* Updated as at 28 November 2017


Partners Cold Storage Market Place Jason's Giant Guardian