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PAssion CARES For You

PAssion CARES For You is a joint community-corporate project that rallies the community to help support the less privileged with daily necessities and groceries.


This project is funded by the PAssion CARES initiative, a ground-up “Pay-It-Forward” initiative driven by the People’s Association (PA) and supported by PA’s long-term partners, Dairy Farm International Retail Group (DFI Retail Group) and POSB.

PAssion CARES For You was officially launched on 9 November 2019 with a grocery shopping experience for 125 underprivileged households. Each household was given $200 shopping credits to purchase groceries and daily necessities from Giant Hypermart at Tampines. The event garnered support from over 200 corporate volunteers to serve as shopping buddies to these beneficiaries.

Launch of PAssion CARES For You

Launch of PAssion CARES For You Programme

During the COVID-19 circuit breaker period, deliveries of household essentials to some households had been affected due to delivery restrictions. Hence, the PAssion CARES pack distribution project was initiated. With the collective effort and support from our community partners like DFI Retail Group, Gojek Singapore and POSB, PAssion CARES packs containing grocery essentials such as rice, cooking oil, biscuits and instant 3-in-1 beverages were delivered directly to the households of 2000 identified beneficiaries.

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Representatives from POSB and DFI Retail Group helping out with the care packs to be delivered to residents

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Gojek Singapore driver handing over the PAssion CARES pack containing grocery essentials to beneficiary

A big thank you to our PAssion Card Members who have made this possible through your participation at our PAssion CARES events. We look forward to your continued participation in our PAssion CARES events when they resume. Together, we can do a part to help the community in need even during challenging times!

Click here to find out more about the PAssion CARES initiative.